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Wake Up and Get Running! You might already be exercising, you might already play a team sport, so why would you run and what are the benefits for you? If you’re a regular exerciser, maybe a [...]

The be active Corporate Cup interview. In the first of four interviews with be active Corporate Cup participants we talk with Chris Mayle, 29, who works for a property development company. [...]

Preparing for the Corporate Cup It’s that time of year when spring is around the corner, the Corporate Cup is about to start and it’s time to come out of hibernation and get active [...]

You don’t have to be an Olympic runner to enter the be active Corporate Cup. Whether you are male or female, thick or thin, old or young, the be active Corporate Cup is for everyone. If you’ve [...]

Remember Come ’n Try?  It was an extremely simple but effective grass root sports marketing campaign that was conceived and managed by ‘Life. Be in it.’ and funded through the Office of [...]

Leap of faith or a business decision?  If we were to review your current sponsorship strategy the first thing we’d ask is whether your decision to sponsor was a business decision. You see at [...]

6000 participants; 900 teams; 300 organisations. Registration for the 2015 be active Corporate Cup is open but why, after 34 years, does it remain so popular? It’ll be 5.00am on hopefully a [...]

This year’s Mother’s Day Classic (MDC) in Adelaide attracted nearly 8000 participants. It also generated nearly $300,000 of editorial content across print media but this didn’t happen by [...]

I recently spent a few minutes exploring the web sites of Adelaide’s sporting teams that compete on a national stage. It seems it’s only the netballers that are free to express their [...]

 The interviewer left the best to the last: “Basically,’ he said, ‘we want you to develop a new event management company.” The old event management company, Life Leisure Events Management (LLEM), [...]